International Financial System Assignment Example | Topics and Well Written Essays - 2750 words

International Financial System - Assignment Example The international gold standard was declared dead in 1933 at the London Conference although all major nations including the UK, the US, Italy, and France wanted a return to the international gold standard. The proposal of drawing rights with the aim of stabilizing exchange rates also could not be initiated. The reason for the collapsing gold standard was attributed to the US and the UK forcing low peg to gold, as a result no consensus could e reached among major countries on returning back to gold standard. Increased tariff barriers were also one of the reasons hindering other nations to support a return to the gold standard; also other nations doubted Britain’s intentions of getting the benefit in the Commonwealth by not effectively forcing fiscal measures (Action Forex 2010). Some of the rescue options included reining in of foreign capital flow to safeguard emerging economies, strengthening the monetary power of the IMF and codification of debt rescheduling by permitting co untries to request IMF to file for a debt hold agreement (Mandel & Foust 1998). From 1939 to 1942 Britain exhausted all its stock of gold in purchasing ammunition, which made it clear that return to the gold standard was not possible. The predictions of John Maynard Keynes got proved to become a part of the â€Å"stability pact† finding Keynes voice heard in the Bretton Woods Agreement, signed on 1944 (Action Forex 2010). Bretton Woods Agreement was signed for the establishment of International Bank for Reconstruction (IBRD, the World Bank), etc.

Same-Sex Marriage in the U.S.

Same-Sex Marriage in the U.S. Li Luo Same-Sex Marriage in the U.S.:  The Fight for Equal Rights and Equal Citizenship Intro and Thesis â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights that among these are Life, Liberty and the pursuit of Happiness.† Declaration of Independence, 1776 When we look back at American history, this well-known statement that was written in the Declaration of Independence has been constantly brought up by different groups of people to defend their equal rights and freedom in the society: America’s founding fathers used it to light up American’s spirit to fight for their freedom and rights from the oppression of Britain; African-Americans borrowed it to fight against their same rights as white people that has been denied by the laws for a long time. And right now, in our generation, we are witnessing a new battle for equality Same-sex marriage. The fight for same-sex marriage has a deep historical origin. Ever since the beginning of human civilization, marital and family relations have always been the foundation of human society. Marriage creates intimacy and family among individuals, it also provides order, stability and consistency which are essential to the survival and prosperity of human society. Based on those principles, people build up traditional family values, provide legal recognition and all sorts of privileges/rights through public institutions to reinforce this social norm. However, as the traditional marital relations and social order are rooted in heterosexuality, many people consider the legalization of same-sex marriage as a threat to this social norm, and refuse to give LGBT people the full rights and citizenship. In this paper, I will analyze the battle of same-sex marriage from three different perspective: rights and obligations; separation of powers and federalism; factions and democratic consensus. In the last section, I will conclude that as LGBT people constantly fighting for their equal right of marriage, and the fact that more and more American people are willing to accept gay people, the nationwide legalization of same-sex marriage looks promising and the boundary of citizenship in American society is being refined. Rights and obligations: the unequal citizenship in terms of LGBT groups’ right of marriage. Citizenship has different meaning in different perspective. Citizenship can be used to describe someone’s legal identity, it also can mean people’s engagement in politics and community. In the article â€Å"The Meaning of Citizenship†, Kerber offered a different way to think about the definition of citizenship – a formal legal status with the possession of guaranteed rights as well as obligations. She believes that rights and obligations should be equal: If a person wants to enjoy the privileges and freedom his or her state provides, he or she must fulfill their obligations as a citizen. However, in some cases, certain groups of people are not being offered equal rights even though they meet their responsibilities. Specifically speaking, in some states, LGBT people are refused to be given the same rights as heterosexual people to marry the ones they love even the same amount of obligations are fulfilled. Besides, since marital and family relations are the foundation of human society, without legal marriage status, same-sex couples usually face many more economic and legal disadvantages compared to opposite-sex married couples, including medical care, inheritance, income tax, etc. Should government provides equal right of marriage to LGBT people? The debates over this topic have lasted for more than four decades. In 1970, two students from University of Minnesota, Richard Baker and James Michael McConnell became the first gay couple to apply for a marriage license (Rimmerman, 101). Unsurprisingly, their application was denied by the local county, and in their appeal case Baker v. Nelson, the Minnesota Supreme Court upheld a state law that limiting marriage to opposite-sex couples (Rimmerman, 101). In the following two decades, many other states successively received similar suits, however, they all ended up in the same fate as the first one being rejected to give the right of marriage for gay couples. It wasn’t until early 1990s that the debates over same-sex marriage emerge to the national level. In 1991, in the case of Baehr v. Lewin, Hawaii Supreme Court rules that denial of same marriage right for same-sex couple violate the state constitution (Rimmerman, 103). This judgment raised a lot of concerns of people who oppose same-sex marriage. They fear that this result might lead to final approval of same-sex marriage in Hawaii and the U.S. nationwide (Rimmerman, 103). Therefore, with the purpose of preventing legal recognition of same-sex marriage in Hawaii, in 1996, conservatives introduced and pushed the pass of The Defense of Marriage Act (DOMA). Under the provisions of the DOMA, the word â€Å"marriage† is strictly define as the legal union between a man and a woman. Furthermore, DOMA permits states to refuse recognition of same-sex marriages granted under the laws of other states. I will consider the debates over this federal law in terms of Equal Protection Clause and Full Faith and Credit Clause. The LGBT people have long been tried to fight for their equal rights of marriage, even though they have faced many impediments from conservatives. There are a series of struggles in court, including Lawrence v. Texas, United States v. Windsor, etc that can proves LGBT people’s struggles. I will analyze some of the most important cases in detail to examine how LGBT groups use their judicial power to challenge DOMA and secure their rights. How separation of powers within government and federalism apply to the same-sex marriage issue. Madison argues that creating â€Å"checks and balances† within government can prevent abuse of power. This idea can be applied to the same-sex marriage issue. In United States v. Windsor, the Federal Supreme Court struck down Section 3 of DOMA that defined â€Å"marriage† and â€Å"spouse† to apply only to heterosexual people. This is an example that Judicial branch checking the Legislative branch. I will also describe other cases including Baker v. Vermont, Hollingsworth v. Perry. In Federalist No. 51, Madison’s argument that a separation of powers can create a balance of interests can be extended to the idea of federalism. Federalism gives states the freedom to make their own policy that suits local circumstances. When different states make different laws and take different attitudes towards the same-sex marriage issue, this is the practice of federalism. To break this inequality across states and local areas, LGBT groups are now working hard to promote the legalization of same-sex marriage on the federal level. The Supremacy Clause and 10th Amendment will also be mentioned to illustrate its principle. Competing factions in the same-sex marriage issue. Federalist No. 10 discussed about how to break and control factions to avoid tyranny of the majority. In terms of the same-sex marriage issue, American society was divided by different groups that either support it or are against it or take neutral stance. I will list some major political and social groups and illustrate their attitudes towards the same-sex marriage issue, including Democratic and Republican Parties, Churches/Religious institutions, and human rights Organizations. Since LGBT group are pushing national legalization of same-sex marriage, is this a tyranny of the majority? I will discuss about this question in detail and give my answer that it’s a majority rule rather than tyranny of the majority. Conclusion Summarize key arguments. Add current data: Marriage between same-sex couples has been recognized on the federal level. As the Supreme Court decided to let stand rulings that allow same-sex marriage in late 2014, now 37 states have legalized same-sex marriage with more states to join them. The road of marriage equality looks more promising than before, and we can see that citizenship is being redefined to provide equal rights to LGBT people. ANNOTATED BIBLIOGRAPHY COURSE TEXTS Kerber, Linda K. The Meanings of Citizenship. The Journal of American History 84.3 (1997): 833. Print. In this article, Kerber offers several ways to interpret citizenship, including formal legal status, possession of guaranteed rights and bearing of obligations. She believes that the meaning of citizenship is constantly changing and proposes a new way to look at citizenship: â€Å"A braided citizenship†. Different groups of people from different genders, races, classes and nations of origin have been fighting for their equal citizenship in the U.S. Kerber analyzes each group of people’s struggle in detail to illustrate how the boundaries of citizenship have been changing overtime to support her statement. I will use Kerber’s idea of citizenship in terms of the relations of rights and obligations to help me analyze the legitimacy of gay rights, more specifically, same-sex marriage. And by using all kinds of evidence of LGBT people’s fight for equal rights as part of the braided citizenship to justify how same-sex marriage redefines the boundaries of citizenship. Madison, James. Federalist No. 10: The Same Subject Continued: The Union as a Safeguard against Domestic Faction and Insurrection.New York Daily Advertiser, November 22, 1787. Print. In this work, Madison states that people are diverse by nature and self-interested, so that factions are formed inside every society. He argues about the need to break and control factions which he identifies as a threat to popular governments that may lead to tyranny of the majority. He believes that in a large republic government is run by representatives chosen by its people. With so many different interests and groups, it would be more difficult to form a majority faction, thus it can better guard against the dangers of tyranny of the majority and protect the rights of all its people. I will use this resource to illustrate different groups/factions’ stances in terms of same-sex marriage, and to argue about the question: Is legalization of same-sex marriage a tyranny of the majority? Madison, James. Federalist No. 51: The Structure of the Government Must Furnish the Proper Checks and Balances Between the Different Departments. New York Packet, February 8, 1788. Print. In Federalist No. 51, James Madison addresses how the separation of powers within the government can be created under the new constitution. He believes that people are not â€Å"angels†, which means that if there isn’t any form of control over government, leaders will abuse their power. However, â€Å"Ambition must be made to counteract ambition†. By creating a system of â€Å"checks and balances†, in which the government is divided into different branches, the overlapping power between those three branches would put restrictions on government, thus preventing the misuse of powers, and protect the rights of the people. I will draw on Madison’s idea of checks and balances inside government to argue about how different branches work to protect LGBT people’s rights. I will further consider separation of powers in terms of federalism to examine same-sex marriage court cases. ADDITIONAL AND SUPPLEMENTARY SOURCES Rimmerman, Craig A. The Lesbian and Gay Movements: Assimilation or Liberation? Boulder, CO: Westview, 2008. Print. This book gives people an historical perspective to understand lesbian and gay movements. Rimmerman tackles the challenging issue of what constitutes movement effectiveness and how effective the assimilationist and liberationist strategies have been in three contentious policy arenas: the military ban, same-sex marriage, and AIDS. I will focus on the same-sex marriage policy part of this book, using those detailed analyses of important courts cases in history to examine LGBT groups’ efforts to fight for their equal right of marriage. â€Å"So Far, so Fast.†The Economist. The Economist Newspaper, 11 Oct. 2014. Web. 31 Mar. 2015. This article gives a brief introduction of the progress in terms of the same-sex marriage agenda since the early 2000s, and it gives some explanations of why this agenda has changed so fast in such a short time, including the change in moral judgment and transformation of LGBT people, too. I will use this resource in the conclusion to show why the nationwide legalization of same-sex marriage is promising.

Who is the real Shakespeare? Essay -- William Shakespeare Playwrights

Who is the real Shakespeare? One of the largest mysteries of current time is the debate over who the author of the plays commonly attributed to William Shakespeare really is. Commonly termed as the â€Å"authorship problem,† many skeptics believe that the William Shaksper of Stratford (the spelling of his name originally) could not have been the true composer of the plays he is traditionally attributed with. Although the thought of someone besides Shakespeare composing the plays is not popular with the American and European world, there are excessive theories concerning the truth behind the possibility of the works being authentically his. Doubts about the true composer of Shakespeare’s works generally arise from the fact that there is no logical match between the working-class William Shaksper of Stratford and the work, and the absence of proper documentation that connect him to any of the works. According to Volker Multhopp in his essay â€Å"Why I am not a Stratfordian,† â€Å"This man achieved the absolute pinnacle of English literature in an era when class was paramount, yet his own origin was absolutely ordinary-- middle class† (1). According to the Oxford Society in the â€Å"Shakespeare Authorship FAQ,† â€Å"Nothing about the Stratford man rings true: his character, his background, his education, his family, his friends, his behavior towards his debtors and his neighbors, his recorded conversation and his attitude to money and property† (1). With all of the evidence pointed against the Stratford man as being the author of the world’s greatest literature , Stratfordians claim that the consequential details of his life pointing against him merely make him an unmitigated genius. Doubts about the... ...st literature of all times. It is possible that the Stratford man could have befriended aristocrats and gained the favor of Elizabeth herself, even having guidance from other aristocrats. On the other hand, because there is no evidence that the Stratford man was the author of the works, it is hard to accept the common man as the William Shakespeare that the plays were accredited to. Perhaps the reason that Shakespeare’s works have not been attributed to any other man would attest to the fact that scholars are not willing to accept the implications that the man celebrated to be the world’s most ingenious literary figure is not, in fact, who he was thought to be. However, the search for evidence leading to the true author will continue out of the ethical implications that credit must be given to the true author of the world’s greatest literature.

Compare and Contrast the writings of Confucius, Hammurabi, and the boo :: essays research papers

Three of the most famous writings from ancient civilizations are the writings of Confucius, Hammurabi's code of laws, and Egypt's Book of the Dead. At first, they seem very different, they're from different times, regions, and religions, but they all offer a peek into what values ancient people considered important. One of the values that all three civilizations is justice and fairness. I feel that this is best viewed in Hammurabi's laws. All of the penalties for the crimes are very stiff, but fair. I feel that it is fair that "If he has broken the limb of a patrician, his limb shall be broken" It's like in the Bible "An eye for an eye, and a tooth for a tooth." In Egypt, in the Book of the Dead, a man couldn't proceed into the after life unless he was found innocent of any wrong doing on Earth. In Confucius' writings, he never actually says the word "justice", but he does say "Great Man cherishes excellence; Petty Man, his own comfort. Great Man cherishes the rules and regulations; Petty Man special favors." To me, that mean "Great Man is fair, Petty man is unfair." The second of these three values is responsibility and respect to one's family and elders, and responsibility and respect to others families and elders. This is most evident in Confucius' writings. He is constantly stressing family values and responsibility. One quote that shows this is "Let the sole sorry of your parents be that you might become ill." This stresses personal responsibility and respect to your parents. Hammurabi showed responsibility by saying "If a builder has built a house for a man, and has not made his work sound, and the house he built has fallen, and caused the death of the man's son, the builder's son shall be put to death." That quote shows a man's responsibility for himself and his family. In Egypt, during the ritual of the dead, it is said that the dead man, in order to pass into the afterlife, must profess that he has not done anything to hurt anyone. This shows responsibility because if the man did not tell the truth, he was responsible for not entering the afterlife. Knowing that they would be responsible for their actions, the Egyptians tried not to hurt people in their mortal lives. The final value that all three cultures had in common was being truthful. All three cultures relied heavily on the truth. In Hammurabi's laws, it says "If a man has borne false witness in a trial, or has not established the statement that he has made, if that case be a capital trial, that man shall be put to

Macbeth- the Destruction of Power

Within William Shakespeare’s play, ‘Macbeth’, the destructive nature of power is immensely explored. The nature of power is obliquely and inevitably expressed through Macbeth’s ambitious drive for supremacy, the unknown and distraught notion of fate and free will, as well as a personal reaction towards the concept of power. Although, the majority of the play is based on the destructive nature of power, the moral nature of power is also portrayed, in spite of the evil. Macbeth was naturally an ambitious man, who constantly desired more.However, he was greatly influenced by his wife Lady Macbeth, for in the beginning Macbeth’s nature was â€Å"too full o[f] the milk of human kindness†. Lady Macbeth’s provocation encouraged the evil residing in Macbeth and his ambition only increased â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition, which o'erleaps itself and falls on the other. † The weird sisters we re aware of his overpowering determination and were able to manipulate him into believing he had the potential to gain â€Å"absolute power†.Via these strong influences and his unfathomable ambition, Macbeth went to great extents to retrieve ultimate power, essentially transforming into a tyrant within the process. Macbeth’s level of free will is questionable, for it seems that despite the triggers of his ferocious actions, he was an exceptionally hubris man. The witches can be depicted as advocators for fate, rather than fate itself and with the support of manipulation, they were able to convert Macbeth into an ignorant autocrat. â€Å"Fair is foul and foul is Fair. Weird sister’s prophecies were not what they seemed. Although, Macbeth received various triggers that led to his destiny, it is likely that he would have received the same fate, had the witches not interfered. â€Å"I'll make assurance double sure, And take a bond of fate. † Macbeth attempts to control fate by murdering his possible threats to power. Macbeth was ambitious at heart and clearly a power driven man, whom takes pride in his masculinity and in essence already on the pathway to destruction.Macbeth was too focused on gaining his own power and control, to comprehend the issues arising against him. As Macbeth aspired to optimum power, he gradually began to dehumanise. â€Å"What need we fear who knows it, when none can call our power to account? † Lady Macbeth questions whether the guilt and anxiety of murdering these loyal people was worth the power or lack of it. The weird sisters manipulated Macbeth into believing he was invincible, resulting in irrational acts of terrorism against the people of Scotland.Murder, betrayal, torture and cruelty were inflicted upon all of Macbeth’s followers on a regular basis, whom were forced to obey him. â€Å"I am in blood, stepped in so far, that, should I wade no more† Macbeth went too far, to withdraw and developed into a tyrannical leader for the simple reason he had the power to do so. What he chose to do with his power lead to his corruption, although, not all choose the wrong path. There are some individuals born to lead and gain power, with the intention of goodness and then there are others who do not retain the ability to effectively control their power.Duncan and Malcolm both emanate morality, with the aspiration to improve and support their country, Scotland. â€Å"But I must also feel it as a man,† Malcolm exclaims as he understands he must feel compassion In order to become a respectable leader. The destructive nature of power is explored in many aspects throughout the play, for each individual reacts differently. Macbeth was ambitious at heart and easily influenced to commit such brutality against his own people.However, Malcolm and Duncan were able to harness and control their power with intention of supporting their country to the best of their abilities. Mac beth’s fate seemed inevitable despite the weird sister’s interference, for he already retained the qualities of an ambitious tyrant. Macbeth ultimately desired power with fierce determination and eventually received it. Once he had acquired all power, he became ignorant and apparently ‘invincible’ ultimately resulting in his destruction.

Quality Measure

In order to initiate the Frequent Shopper Program three important steps must be taken. Quality assurance process and procedures to ensure the functionality and performance requirements are met second, testing procedures to ensure the application is operational at all levels this includes programming networking, systems and interfaces third, implementation steps and procedures necessary to achieve operational status.This paper is to maintain and produce a product that is high level quality which will be a critical factor in the production of a successful software system and will remain so during the entire project. Software Development Life Cycle comprises Software Requirement Analysis, System Analysis and Design, Code Generation, Testing, Maintenance and Quality Assurance. Our Quality Assurance process is a part of Software Development Life Cycle. (Rainbow, 2008) (Rainbow, 2008) Quality assurance is not a one man job it takes a team to make sure everything is done correctly.An organi zational structure of the quality team will be developed. Once a team has been created policies will be designed in order to provide structure where positions, roles, responsibility will be created in order for a positive operation and organization. This will establish a chain of command in order to make the objective affective. Effective method for monitoring quality assurance because it analyzes existing conditions and methods used to provide the product or service customers. The goal is to ensure that excellence is inherent in every component of the process.Quality assurance also helps determine whether the steps used to provide the product or services are appropriate for the time and conditions. (Wise Geek, 2011) Second will be defining a quality assurance process, the quality assurance manager (Todd Albright) for Kudler Frequent Shopper Program will be responsible for overseeing all three Kudler Locations and each QA member will be assigned to a specific location and the QA tas ks and will be referred to as external while the individual quality of work will be known as external.The external quality assurance tasks will include the following; maintaining the QA documents, ensures verification occurs and is logged, preparation for attendance of all inspections, inspect any audits, post unit testing, the development team is provided input from the activities of the QA, and the software engineering team are assigned any defects repair. The external team will be responsible for their individual work and maintaining their own databases and unit testing including metrics. Metrics are numerical measures that quantify the degree to which software or a process possesses a given attribute.Examples of metrics are ‘‘defects per thousand lines of code’’ and ‘‘average software module size. ’’ Metrics are collected and analyzed throughout the software life cycle, and help with the following: Determining software quality level Estimating project schedules Tracking schedule progress Determining software size and complexity (University of Phoenix 2010) Documentation will also be produced during the project this will consist of any software design documents, test documents, verification and validation plans and software configuration plans.Todd Albright who has been assigned as the QA manger will overlook the QA organization team members and will be able to approve any quality assurance function performed. Todd Albright will also ensure that coding standards will meet guidelines which will be no more than 2 defects per every 1000 lines and to ensure meetings, audits, reviews will be conducted twice a month to ensure the quality of the software. In addition to provide quality processes the QA teams will provide independent testing while educating the engineers for internal quality and will work closely with the project managers to ensure a successful development.The final goal for quality assurance will be to have no critical or any serious defects, the design will have no more than one defect a diagram, the code will consists of less than two defects per 1000 lines of non commented coding. To ensure the software is working four different types of testing will be done; unit testing, integration testing, system testing and use integration testing. Unit testing will be conducted by the programmers who developed the code of the program making sure there are no errors this will help determine to see if the software is doing what is meant for.Unit testing provides some undeniable advantages. It allows for automation of the testing process, reduces difficulties of discovering errors contained in more complex pieces of the application, and test coverage is often enhanced because attention is given to each unit. (MSDN, 2011) The next step in testing the Frequent Shopper program is the integration testing, this will test two different units that have already passed the unit testing to see if they will work together. The approach that will be used will be the top-down approach which requires the highest level modules be tested first.This will ensure a high data flow and be tested early in the process rigorously this way it meets the quality standards.. The third step that will be conducted is the system test which will be conducted by the testing team it will cover any cases and scenarios, the technical requirements, specifications and making sure it meets the business and functional requirements. System Testing is a crucial step in Quality Management Process. * In the Software Development Life cycle System Testing is the first level where The System is tested as a whole The System is tested to verify if it meets the functional and technical requirements *The application/System is tested in an environment that closely resembles the production environment where the application will be finally deployed *The System Testing enables us to test, verify and validate both the Business requirements as well as the Application Architecture (Exforsys Inc, 2011) Once final testing has started the final stage can be conducted which is implementing the project into plan.The maintenance team will correct any errors during the implementation phase and provide user end support if needed during the implantation phase, the program will be reviewed by the QA manager making sure all the objectives for the project plan have been implemented, and are running as they should be.

10 Items That Belong in a Teacher Survival Kit

Marketing Plan For Marks And Spencer - 1096 Words

Introduction This paper establishes a marketing plan that defines Marks and Spencer situation as well as a marketing report that will consist of macro factors using PEST. Task One will be a marketing plan regarding Mark and Spencer’s clothing line since the company has faced a recent loss of a significant proportion of its market share. Therefore, the marketing plan should be able to construct ways for the company to regain the lost market share. In addition, Task Two will consist of a Marketing Report that consists of external factors of the company. In the scenario, the marketing trainee in Marks and Spencer will be designing a report addressed to the marketing manager. About Marks Spencer According to Marks and Spencer Company†¦show more content†¦Marketing plans are significant for business in order to help them achieve their objects and long-term goals and how much it will cost them as well as knowing the time frame. Marketing plans help out-line the steps that must be approached for the objectives to be achieved. It also helps the company to know where they are, where they want to be and how they want to get there. With the help of marketing plan, it will allow them to know how selling their product allows them to reach a profitable growth in the long term. Target Audience Marks and Spence targets customers with all age groups as well as all genders who have a passion for fashion. Nowadays, customers have grown a great interest on having healthy diets and ethically produced goods (Baker, 2015). As a result, MS should focus on ways to attract their customers by producing goods and clothes ethically. This will allow the brand image to expand since customers would be seeing it as a better choice as it will be seen harmless to the environment. In addition, MS should consider focusing on the younger generations as once Nelson Mandela had said they are the ‘children of the future’. Therefore, younger generations are the ones who spread brands the fastest by wearing them and advertising them among their peers. Products and Services Marks and Spencer will be offering as Steve Rowe,Show MoreRelatedMarketing Plan For Marks Spencer Clothing1546 Words   |  7 PagesTo: Chief Executive of Marks and Spencer From: Muhammad Azeem Khan , Student ID 2280119 Title: Marketing plan for Marks Spencer clothing Introduction: Marks Spencer was constituted in 1884, as vendor stall in the streets of Leeds. It is a public limited company, which listed on the London stock exchange. It is a major British Multinational retailer. It produces clothing, home products and food items. The market share of Marks Spencer is 10.4% in 2015 and over the years it has decreasedRead MoreThe Role Of Marketing Metrics Used For Marks Spencer s Past And Present Christmas Campaigns1153 Words   |  5 PagesIntroduction Marks Spencer is one of the UK s foremost retailers with over 21 million people visiting their 1,330 stores each week. They now sell high quality; stylish and great value clothing and home products and exceptional quality food (Corporate.marksandspencer.com, 2015). This report will analyse the role of marketing metrics used in Marks Spencer’s past and present Christmas campaigns. Drawing on both primary and secondary research, it will be evaluated how these metrics are used to informRead MoreMarketing Plan At Coca Cola Company Essay1575 Words   |  7 Pagessupply chain involves working closely with marketing department within the business so that they align their strategic plans with supply chain capabilities. At Coca Cola local operations teams put out marketing plans from the marketing department into practice in each of the business units so they gather valuable knowledge about the regions in which they operate to make sure that the brands plans are fit for purpose. At Coca Cola Company, the marketing department along with the sales department worksRead MorePestle Report on Marks and Spencer1497 Words   |  6 PagesThe Marketing Environment Assignment 1 Pestle Analysis on Marks Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks Spencer is a British retailer with over 800 stores in more thanRead MoreMarks And Spencer Organisational Structure1298 Words   |  6 PagesContents †¢ Introduction †¢ Organisational Structure and Management †¢ Marketing †¢ Human Resource Management †¢ Operations †¢ Sustainability and Social Responsibility †¢ Impact on the Retailer by current changes in the retail sector †¢ Conclusion Introduction This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the report byRead MoreThe Gross Sales Volume Level1602 Words   |  7 Pagesof a model break-even, let’s assume that the fixed expenses look as follows: Administrative salaries -430,000 Rent-220,000 Utilities - 80,000 Insurance- 20,000 Taxes-30,000 Telephone- 35,000 Auto expense- 20,000 Supplies- 15,000 Sales and marketing- 350,000 Interest - 20,000 Miscellaneous-100,000 Total - 1320,000 These are the expenses that must be covered by your gross profit. Assuming that the gross profit margin is 60 percent, what volume must you have to cover this expense? The answerRead MoreSources of Internal and External Finance for Marks and Spencer760 Words   |  3 PagesMarks and Spencer Sources of Internal and External Finance for Marks and Spencer Mark and Spencer is one of the leading UK retail companies that deal in clothing, house hold items and most recently food. It has a range of outlets over the world for it products. Mark and Spencer source of finance is both internal and external which are discussed briefly in this paper. The paper further discusses the use of budget as a means to exercise financial control. Internal source of finance The CorporationRead MoreStrategic Planning And Strategic Marketing Planning795 Words   |  4 PagesStrategic marketing planning was formally introduced in 1950s with its all reviving attributes. The big organisations helped to grown the strategic planning orderly, it called comprehensive structure, later it adopted by numerous big and small organisations, George A. Steiner describes in his book â€Å"Strategic Planning†. There are various definitions of market strategy and every definition has its own aspect (Li et al 2000). According to Wensley (1983) marketing strategy is an act, a practice and aRead MoreExplain The 4 Ps Of Marketing1194 Words   |  5 PagesMarketing Marketing is the process where goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P s of marketing. These 4 P’s include product, price, place and promotion. Marketing Objectives Marketing objectives are the group of targets set by a business when promoting its products/services to potential customer that should be achieved within a given amount of time. A company s marketing objectives for a particular product might includeRead MoreConducting A Marketing Audit On The Nextplc Organisation1538 Words   |  7 Pages Conducting a marketing audit on the NEXTplc organisation For my marketing audit I have chosen NEXT PLC, I worked for this company a few years ago so I sense it necessary to use my work for educational purposes. In this marketing audit I will give an overview of the company alongside its marketing goals and objectives. In addition I will deliver material about the company’s strengths and weaknesses. Additionally, I will describe the service, communication plan and outline marketing activities. Concluding